Singapore Academy of Law

Job Description:

The Digital Marketing and eCommerce Manager will be responsible for SAL’s online presence and digital sales. The Digital Marketing and eCommerce Manager will drive digital campaigns to generate leads and sales for Business Owners. They will do so by leading cross-functional teams from a campaigns’ conception, approval, development, execution, monitoring all the way through to sales generated by that campaign.  


  • Establish the SAL Digital Marketing and eCommerce Strategy
  • Develop budget allocations for digital marketing spend
  • Devise implementation roadmap for digital marketing and eCommerce strategies
  • Profile new target customers and market segments
  • Build and establish the Digital Marketing and eCommerce practise within SAL
  • Manage and execute SAL digital marketing via different channels.
  • Increase year-over-year owned eCommerce sales and leads from digital sources.
  • Track performance via analytics
  • Select digital tools in support of marketing campaigns
  • Evaluate end-to-end customer experience across eCommerce platform and customer touch points
  • Coordinate, manage and execute ongoing content updates, maintenance and improvements in partnership with development resources and external agencies
  • Share updates/results/best practices with other relevant teams within SAL Group
  • Maintain and deliver regular ecommerce progress and contribution report to ensure key stakeholders are informed
  • Analyse trends, manage margin, remain 100% informed of the business and adjust plans accordingly
  • Analyse the past performance of campaigns to improve marketing effectiveness and return on investment
  • Generate ideas and strategies based upon data-driven insights and recommendations
  • Set strategy and manage execution for key growth channels, leveraging agency support where available, including: Search Engine Marketing, Display Marketing, YouTube, Email Marketing (in partnership with content manager), Social Media (in partnership with content manager) and others
  • Monitor performance and optimize/adjust in real time to ensure maximum results
  • Keep website content up to date and in line with SAL priorities
  • Manage and execute product launches and other events on the SAL sites
  • Be an active and engaged member of the brand communications team


  • At least three years of experience in a digital marketing and/or eCommerce environment with responsibility for successfully driving leads and driving a sales target
  • Extensive knowledge and experience with:
    • SEO and other ecommerce optimization
    • website content development
    • driving successful campaigns
  • Proven track record in successfully:
    • managing a Team to achieve performance goals
    • understanding the end-user and converting leads to sales
    • delivering campaigns products on-time and within budgets for internal / external stakeholders
  • Polished professionalism with outstanding strategic, organizational, planning (project & finances), communication, and problem-solving skills
  • A team player
  • Strong presentation skills
  • Comfortable working in a fast-paced and dynamic environment
  • Proven ability to collaborate with internal and external stakeholders
  • Strong metrics and analytical orientation
  • Excellent written and verbal communication skills
  • Drive to continually improve product management skills through on the job coaching, self-learnin
  • Fluency in English
  • Background operating in Legal practice and agency management experience around growth a plus
  • Contract convertible to permanent / permanent

How to apply:

Interested candidates are invited to apply here.

Only shortlisted candidates will be notified.